Privacy Policy

Welcome to Herotopia.com!

Herotopia.com is operated by Herotainment, LLC (“Herotainment”), a U.S. company with offices in New York, NY. Herotainment is committed to providing a fun, friendly and safe website for all ages while protecting and safeguarding consumer privacy on the Internet, especially for children. This privacy policy (“Privacy Policy”) describes how we handle the personal information provided to us on this website and collected through the Herotopia.com environment (collectively “Site”), accessible from www.herotopia.com

Please be sure to read this Privacy Policy before using this Site or submitting information to us. Our Privacy Policy may change from time to time and your continued use of this Site constitutes acceptance of such changes, so please check this area periodically for updates to this Privacy Policy.

Herotainment is very sensitive to privacy issues with respect to children, especially those under the age of 13. Please see below for more information on how Herotainment addresses children’s privacy issues generally and under the Children’s Online Privacy Protection Act (“COPPA”). We encourage parents to regularly monitor and supervise their child’s on-line activities.

In this Privacy Policy we describe what information we collect, how we collect it, and what we do with it (the Privacy Policy covers only information collected and used on Herotopia.com). Herotainment strives to comply with the Children’s Online Privacy Protection Act, (COPPA) a U.S. law that governs the use and collection of information online from children under the age of 13.

PRIVO-Cert™ Safe Harbor Certification Program

Herotainment, LLC is a Member of the PRIVO’s PRIVO-Cert™ Safe Harbor Certification Program (“the Program”). As a participating member in the Program, Herotainment, LLC adheres to the strict information collection, use and disclosure requirements set forth by the Program. PRIVO is an independent, third-party organization committed to safeguarding children's personal information collected online. PRIVO aims to help parents and their children exercise control over personal information while exploring the Internet. The PRIVO certification seal posted on this page indicates that Herotainment, LLC has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at 646-807-4550 or support@herotainment.com. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com

The Information We Collect and How We Collect It

When users register and create a Superhero character on Herotopia.com, Herotainment asks them to select a Superhero username and password, birth date and gender, and for children under the age of 13, to provide his or her parent’s email address, Herotainment requires users under the age of 13 to provide a parent’s valid email address so that we may send the parent an email message that can be used to activate the Herotopia.com account. Users 13 or older will provide their own email address. In the interactive virtual world features of Herotopia.com, no additional information is collected.

In order to use Herotopia.com, we request certain information from you on the registration form, including a Superhero username and password. During registration you are required to give contact information (your parent email address if you are under 13 years of age). Also, we may collect identifiable information from our users in response to poll, forums and promotional offers. We use this information to contact you about the services on the Site in which you have expressed interest. Occasionally, Herotopia.com sends out updates regarding new site features, via parent announcements and our newsletter. We also may need to contact you regarding any customer service queries you submit, such as password retrieval.

As part of the registration process, we require limited demographic information (gender and birth date); we encourage you to submit this information so we can provide you a more personalized experience. We limit the information we collect, both actively (i.e., what we ask kids) and passively (what we collect through use of web tracking mechanisms like “cookies,”) to that which is necessary for kids to take part in a particular Herotopia.com game activity.
Herotainment is the sole owner of the information collected on Herotopia.com. Herotainment collects personally identifiable information from our users at several different points on our Site, including registration and customer service contact queries.

When a user subscribes for a paid membership or purchases merchandise from the Site, we request certain personally identifiable information from you on your order form and if under the age of 13, from that user’s parent. The types of personally identifiable information that may be collected at that time include the user’s full name, email address, and credit card billing information including mailing address. If the user is under 13, we would collect the parent’s full name, email address, and credit card billing information including mailing address.
We collect financial information as set out in this section of this Privacy Policy but don’t use this financial information for any purposes other than processing payments to Herotopia.com. The financial information that you enter to purchase a membership or merchandise is not stored by Herotainment, but, instead, is retained by our payment processing vendors for the purpose of processing credit card payments to Herotopia.com.

Although, we do not generally give your personal information to third parties, we may disclose your information to Herotainment’s vendors who provide technical support or other services to Herotainment related to the Site. For example, we use other third parties such as a shipping company to fulfill merchandise orders, and a credit card processing company to bill you for membership and merchandise. We use email and the telephone to assist you if you have questions while using Herotopia.com or regarding your order. When you pay using one of our payment vendors, we will share your email address, and Herotopia.com Account ID as necessary for the third party to provide that service.

Additionally, when visitors come to our Site, we may passively collect certain non-personally identifiable computer information, such as the type of computer operating system, the user’s IP Address, the web browser being used, the frequency with which users visit various parts of our Site, and information regarding the Internet service provider, in order to make our Site more interesting and useful to you for various purposes related to our business. We may collect this non-personally identifiable information through the use of software technologies such as unique identifiers or “cookies”. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We link the information we store in cookies to personally identifiable information you submit while on our site. Cookies are small text files that we place in visitors’ computer browsers to store their preferences. Our cookies themselves do not contain any personally identifiable information. Our cookies reference the personally identifiable information you provided during registration. We reference the information you provided via an encrypted identifier. Where we link these unique identifiers with your personally identifiable information, we will treat the unique identifiers as personally identifiable information as long as they are linked. We use the registration information you provided to contact you if you lose your password or contact you about site updates and changes.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

If you turn cookies off, you won’t have access to many features that make your Site experience smoother, and some of our services may not function properly.

The use of cookies by our affiliates and/or service providers is not covered by our Privacy Policy. We do not have access or control over these cookies. Our affiliates or service providers use session ID cookies to provide demographic and metrics information to Herotainment and to make it easier for you to navigate the Site, in order for you to use the subscription service.

How Herotainment Uses the Information it Collects

If a user is under the age of 13, Herotainment uses the parent’s email address provided at registration to notify parents that their child has created an account on Herotopia.com. In that initial notice, parents are provided a link to this Privacy Policy and the Site’s Terms of Use. Parents are required to provide their consent by activating their child’s account. Parent email addresses are used to communicate with parents about their child’s activity at Herotopia.com such as a forgotten password.

Upon activation of an account, the information submitted will be used by Herotainment to create a Superhero character and will allow the registered user to participate on the Herotopia.com website. We also use this information to manage your use of the Site and support operation of the Site generally. We use any billing information you provide to collect any payments due for membership fees in connection with your use of the Site or for merchandise orders. We may also use your personal information to send you updates and information about the Site and Herotainment products and services.

Although we do not generally give your personal information to third parties, we may disclose your information to Herotainment’s vendors who provide technical support or other services to Herotainment related to the Site. For example, we may provide your information to companies who host the Site or process credit card information. However, these vendors may not use your information for any reason other than assisting Herotainment and are required to maintain the confidentiality, security and integrity of the information.

We reserve the right to disclose information if required to do so by law or by a regulatory authority. We may also disclose your information as part of an investigation or enforcement action relating to improper or illegal conduct in connection with our Site.

If a third party acquires the assets of Herotainment related to the Site and its products and services (whether by sale, merger, change of control, bankruptcy or otherwise), your information may be transferred to the new owner(s). In such case, your information would remain subject to the provisions of the Privacy Policy that was applicable to your information immediately prior to the transfer.
Herotainment may maintain aggregate data or other non-personally identifiable information about our users, such as usage statistics, online traffic patterns and user feedback. In addition to using this information to support operation of the Site, Herotainment may disclose this information to third parties without restriction.

We may actively collect and use email addresses and usernames to track usage and to ensure users are following the Site’s Terms of Use. In addition, we may use an email address and username to ban a user temporarily or permanently from the Site if that user engages in inappropriate conduct on the Site.

Parental Rights

Parents of children under the age of 13 who are users of Herotopia.com have certain rights under COPPA, and Herotainment recognizes those rights. Parents can consent to collection and use of a child’s personally identifiable information without consenting to the disclosure of information to third parties. Currently the only identifiable information we collect from children is username, password, gender, birthday and parent’s email address. We will not knowingly register children under 13 years old on Herotopia.com without parental consent. Without consent, a child under the age of 13 cannot use any of the Site features. If a parent does not provide consent, we will delete the information provided during the registration process within a reasonable time period.

A child’s participation or access to an activity on the Site is not conditioned on their providing more personal information than is reasonably necessary for the activity.

Parents can review information their children have contributed to www.herotopia.com, request that Herotainment delete that information, and refuse to allow Herotainment to collect further information from their child by contacting our customer support department by email at herohelp@herotopia.com. Parents should include their child’s Superhero username and the registered (parent’s) email address in the email so we can better assist them with their inquiry or request. Herotainment may ask additional questions or take other steps to verify the identity of parents before responding to a request to review or delete their child’s information, or a request to refuse further collection from the child.

Links to Third Party Websites

We provide links to third party websites, including links from our Shop feature. Through that feature, we let our users know where they can purchase Herotopia.com merchandise. Before a user can exit our website, we explain that the user is leaving our website, and going to the website of a third party. Once they leave our site, he or she may submit information to a third party, over whom we have no authority or control, and who may have different information collection and use practices. Users and Parents should always read a company’s Privacy Policy carefully, including those companies to whom we provide links, before submitting information to them.

Information Sharing and Disclosure

Herotainment does not share, rent or trade personally identifying information about our registered users, including children under the age of 13, with non-affiliated third parties (i.e., companies who are not one of our corporate affiliates or who are not providing support to the internal operations of our company) for their promotional purposes. Herotainment makes every reasonable effort to disallow and discourage users and children from sharing personally identifying information with each other via the Site features via a filter system and moderators. The only information that can be openly shared in the Herotopia.com Site features are screen names (and children are cautioned not to select their real names).

Community Disclosures

If you use a forum or blog on this Site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. Though we pre-moderate the blog comments and the Forums are pre-moderated and post-moderated, we are not responsible for the personally identifiable information you choose to submit in these forums.
If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or you may communicate by emailing us at  herohelp@herotopia.com – please type UNSUBSCRIBE in the subject line, or you may contact us in writing by mail to: Herotainment,LLC, 99 Madison Avenue, Suite 407, New York, NY 10016

 

Updating Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove or deactivate it by emailing our customer support team at herohelp@herotopia.com or by contacting us by mail at the contact information listed below. We will respond to your request to change the information within a reasonable amount of time.

Confidential and Secure Personal Information

We work hard to protect your personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security. We use both technical and procedural methods to maintain the integrity and security of our databases, including giving users a unique username and password for access to the Site, SSL encryption for data transfer, firewalls, and restricted access to data.

However, the safety and security of your information also depends on you. You should never share your password with anyone else and you should always logoff before leaving your computer. If you believe someone has unauthorized access to your password or account, please contact us immediately.

This Site may contain links to other websites operated by third parties that may be of interest to you. When you follow a link and leave this Site, you do so at your own risk because we do not control such third party websites.

If you have any questions about security on the Site, you can send email us at herohelp@herotopia.com.

Effective Date and Changes

This Privacy Policy is effective as of January 1, 2010 and applies to all information previously obtained by Herotainment. Herotainment reserves the right to change its Privacy Policy in its sole discretion. In such case, Herotainment will post the new Privacy Policy on the Site and the effective date of the new Privacy Policy will be clearly marked. With respect to children under the age of 13, Herotainment will not use personally identifiable information from such children in ways that are materially different from this version of the Privacy Policy unless the parents are notified of, and consent to, the new changes to the Privacy Policy.

Your use of the Site is subject to this Privacy Policy as well as our Terms of Use. Among other things, the Terms of Use establishes disclaimers of warranties, limitations on Herotainment’s liability, choice of law and venue, and restrictions on your use of the Site. Please review this Privacy Policy and the Terms of Use carefully, because if you do not agree with our practices, your ultimate choice is not to use this Site.

Questions and Suggestions

If you have questions or suggestions, please email us at herohelp@herotopia.com or mail us at: attn: Customer Service, Herotainment, LLC, 99 Madison Avenue, Suite 407, New York, NY 10016.

Effective Date: 1/1/10

"Why are Superheroes so lucky? They get to wear their underwear OUTSIDE of their clothes!"

Morgan

"Like it!"

Admiral